tag:blogger.com,1999:blog-4687290601924396070.post1501319850453018877..comments2023-05-25T07:29:59.400-07:00Comments on Social Media Marketing Made Easy: Why Big Brands Struggle With Social MediaMili and Paulhttp://www.blogger.com/profile/06816440857578675731noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4687290601924396070.post-33191784725776572292010-06-28T06:06:14.870-07:002010-06-28T06:06:14.870-07:00It is interesting comment but too simplistic. I ap...It is interesting comment but too simplistic. I appreciate the long term approach particularly with regard to trust and branding. However social media can equally be used to run short campaigns of the type that a sales and marketing department favour.<br />The metrics set up properly will deliver an infinite number of combinations of accurate stats which measure primarily effectiveness and penetration in a way not possible with any offline campaign.<br />It may well be this detailed examination of performance that makes the executives of many companies hesitate, as in many cases it will find them lacking!<br />http://thetwittermaster.comroadcredhttps://www.blogger.com/profile/13400703925043394711noreply@blogger.com