Liked No More
Facebook are messing around with their algorithms and likes once again.
Facebook are messing around with their algorithms and likes once again.
It seems to me that Facebook never can quite nail down just
how they want all of their business and marketing tools to function. I’d
happily estimate that within the next few years they still won’t have decided
and will still be trying to work out how to best use the tools at their
disposal.
In their next steps to try and figure out what works best,
Facebook have announced that they’re going to changing how their count Likes.
Before you panic, don’t worry, it won’t affect any of your
personal accounts. So you can stand proud of your profile picture with 100
Likes and rest assured it’ll stick with those triples.
So what exactly are Facebook planning to change? They’re no
longer going to count likes from people who have either deactivated their
accounts or passed away. Also, this will only apply to celebrity and business
pages.
This change should hopefully make it clearer to businesses
about how many likes they really command and how relevant those likes are to
their brands. This should hopefully lead to more conversions when compared to
the current like count.
In a blog post
where Facebook announced this change, they commented that:
‘To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.’
‘To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.’
Facebook then went on to talk about the benefits:
‘Removing inactive Facebook accounts from Page audience data
gives businesses up-to-date insights on the people who actively follow their
Page and makes it easier for businesses to find people like their followers
through tools like lookalike audiences.’
Facebook have warned businesses and celebrities that over
the next few days they should be expecting a ‘small dip’ in their like count.
So if you notice any differences on your own pages, don’t worry, those likes
didn't really exist anyway. Also, if someone reactivates their account, all of
their likes will pop up again.
Essentially, all this update is going to do is give
businesses and celebrities a more honest Like count.
Facebook aren't necessarily getting everything wrong when it comes to marketing. They're just working out all the kinks very slowly.
Time will tell how beneficial this all really is though. All
eyes on you again, Facebook.
Source: http://www.socialsongbird.com/2015/03/facebook-to-change-how-it-counts-likes.html