3 Mobile Tools to Improve Your Social Media Marketing

Have you figured out how to engage on-the-go prospects and customers?

Is more of your audience interacting with your business from their mobile phones?

If you want to enhance your mobile marketing, then keep reading.

I’ll show you three awesome tools that make mobile marketing easier.
Why Mobile?

Mobile is no longer something you can afford to ignore.

As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.

Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.

In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.
#1: Send SMS (Text) and Video Messaging With Mogreet Express

One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.

SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.

SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.

Many top retailers actively use SMS to send out sales or product updates, special coupons or other important announcements. Coca-Cola focuses 70% of their mobile marketing budget on SMS/Text messaging.


Coca-Cola embraces the power of SMS to reach consumers.

So what does this have to do with social media?

Conversations with your customers shouldn’t end on Facebook, Twitter or any other social platform you currently use.

Mogreet Express lets you quickly create SMS (text) or video messaging campaigns to incorporate into social media and build a database of customers who want to receive your information and offers.

First, you create a keyword to title your campaign, and then Mogreet Express pairs your keyword with a shared short code. Make your keyword short and easy to remember.

After you’ve decided on a keyword, you’re guided through the process to set up the response customers receive when they opt in.


Mogreet Express lets you set up keywords in your dashboard to promote campaigns to your audience.

Now you’re ready to promote your campaign on Facebook and Twitter. The easiest way to do this is by using language such as:

“Become a Mobile VIP. Just text YOURKEYWORDHERE to 12345″ (this would be the short code that Mogreet Express provides to you).

Lane Bryant incorporates their call to action on a Facebook tab to connect with them. Their keyword is LBGB and their short code is 23705.


Lane Bryant added their SMS call to action to a graphic.

Once you’ve promoted your new SMS (text) campaign and customers begin to opt in,message them with valuable offers. This helps you stay top of mind, drive increased traffic (both physical and web) and create a new way to drive sales.

Set up a message to send to your customers in four steps:
Pick a send date and time. Use a marketing calendar and in just minutes, you can schedule messages for the next few months .
Choose your message type. MMS (video or picture) or SMS (just text). Adding short videos to your messages makes your communications personal and engaging.
Identify yourself in the message. Use your name, your business name or your brand, but clearly show who is sending the message.
Create your message copy. If you choose SMS, you only have 160 characters.




Mogreet's dashboard makes setting up campaigns easy.

You should include opt-out language in every message and Mogreet does this for you so you comply with the best practices of the Mobile Marketing Association. The opt-out looks something like this:


No more than X msgs/mo. Reply HELP for help, STOP to cancel. Msg&DataRatesMayApply.

Overall, Mogreet Express is a very easy-to-use SMS/MMS marketing tool for any small business owner. Incorporate your mobile call to action throughout your social media and you extend conversations with your customers beyond Facebook or Twitter. It’s a great place to start when adding mobile marketing to your social media strategy.
#2: Run Mobile-Friendly Facebook Contents With Heyo

Heyo makes it easy to build a contest on mobile that integrates seamlessly with Facebook. Not to mention it looks beautiful with the easy-to-use tools Heyo provides.

Nathan Latka, founder of Heyo, shared that Lilly Pulitzer worked with Heyo to mobilize their “Want It To Win It” tab right on Facebook because they didn’t want to miss out on all the traffic received from mobile Facebook users.


Don't miss out on all the mobile traffic to your contest pages.

To make sure mobile users receive the best user experience, Heyo’s smart URL automatically reroutes mobile users to the right location. If users are on a desktop, they’re sent to the native Facebook tab. If they’re on a mobile device, they receive the mobile contest application.


Lilly Pulitzer contest page from mobile.


Heyo's easy-to-use dashboard lets you create beautiful pages in minutes.

Heyo is the easiest way to create engaging campaigns that are social and mobile. Check out this tool if you want to drive traffic, leads and sales with a Facebook contest.
#3: Measure the ROI of Mobile Marketing With LogMyCalls

Did you know that people who search the Internet for food using their phone or tablet have nearly a 90% conversation rate? Or that 64% of searchers with smartphones convert within one hour of their mobile search activity?

One of the top converting metrics is a phone call. With such high odds of a mobile searcher clicking to call your business, tracking and measuring calls are vital.

LogMyCalls gives you a full suite of tracking features to track every call generated by your mobile advertising and measure the return on your investment.

Here’s how you get set up and start measuring which campaigns are performing the best in 4 steps.

Step 1: Select your numbers. Use your current phone number and convert it into a tracked number or choose new numbers and have calls to those phone numbers routed to your business or call center.


Select a local or toll-free number for your tracking.

Step 2: Name your route. This is where you associate the number with a specific marketing tactic. In this case, Facebook PPC.


Connect your numbers to your marketing campaigns.

Step 3: Set up your DNI. When someone clicks through from a Facebook PPC ad, a unique phone number is dynamically generated on your landing page. This allows LogMyCalls to track which online marketing efforts produced the phone call. This is done via a provided snippet of JavaScript.

Step 4: Track mobile calls generated from Facebook ads. This is your first and most basic report indicating call volume, date, time, etc.


Measure your call results with easy-to-read reports.

That’s it. When your customer is mobile and calls your tracking number from a Facebook ad, a billboard or any other mobile advertising unit, you easily identify which media outlets perform best and which convert leads to sales.

LogMyCalls makes it easy for you to understand how many leads and sales are generated from people who call via a mobile phone.

Your Turn

These tools help you reach your mobile customers no matter what device they’re on. There are more tools out there and as you use them, you need to make sure your website is mobile-friendly as these tactics ultimately drive people there.

What do you think? Have you tried any of these tools before? What other tools have you used? I would love to hear your thoughts about what works and what doesn’t. Please share your favorites in the comments box below.

How To Optimise Your Business’ Page For Facebook Mobile

Browsing Facebook on iOS and Android devices is one of the public’s most popular pastimes: the average smartphone owner spends 18% of the time on their device accessing Facebook, while in the UK alone mobile usage has increased by 22% in the last year.

As more and more people purchase tablet and smartphone devices, using them to access social media networks like Facebook, it becomes increasingly important for businesses, both big and small, to optimise their Facebook business pages for mobile devices.

If you are a business owner, don’t worry: optimizing your Facebook page for mobile devices is very easy. Just follow the three simple steps I have outlined below.

1. Make the most of the space

When optimising your Facebook page for mobile devices, the biggest concern is space. A severely truncated version of your business’ page for desktop devices appears on smartphones, missing the majority of the timeline, the iframes, the comments box and even some of the text from longer posts.

If you are trying to promote your business on mobile, try to use simple, eye-catching pictures and snappy, concise text. Of course, you need to make sure that the stuff you are posting on your page with mobile devices in mind won’t look terrible on desktop devices.

If you want a post to stand out you can pin it to the top of your page. Pinned posts appear beneath a page’s profile picture, cover photo and calls to action, so they are on a user’s screen as soon as they visit the page. Pinning posts is an easy and effective way to ensure that the content you want to get seen is seen.

2. Make the most of the features

It is extremely important that all the information on your page is correct, especially the address information because, using Facebook’s Local Search feature, potential customers and clients are able to find and visit your business.

All Facebook business pages feature call to action buttons, visibly displayed beneath the cover photo. On mobile devices, local business pages with a fixed address (as opposed to the pages of larger corporations and brands) feature a ‘Like’, a ‘Check In’ and a ‘Call’ button. Try to encourage customers and clients to check in or like your business when they visit by displaying clear signage which gives them information and specific instructions on how to find your page. The more people like and check in on your business’ page, the more people will discover your business – also, it will improve the interaction stats on your page.

Beneath the interaction stats are photos. In the case of local businesses, there are two photo tabs: one for photos taken in the location and one for photos posted by the page administrators. Post photos of you and your colleagues enjoying themselves in your business and encourage customers and clients to do the same – people are more likely to visit businesses where people have fun.
3. Use the Page Manager app

You should not only be optimising your page for Facebook Mobile, you should also be optimising your page on Facebook Mobile.

The Facebook Page Manager app is a great tool for page administrators who cannot always access Facebook from a desktop device. On the app, you can post updates and photos, respond to comments, access and send messages, set up notifications and view your Page Insights.

The newest version of the app even allows admins to apply Instagram filters to their photos before posting them and add stickers to messages.

How do you encourage people to like and check in on your business’ page?   

Facebook Updates Its Page Manager App For iOS Devices

Facebook has rebuilt its Page Manager App to make it “faster and easier to use”, according to the download page in the iTunes app store. Facebook has also added photo filtering and stickers to the app. Only the iOS app has been updated thus far, there is no word yet on when Android users will be able to download the new version.

Facebook has made some changes behind the scenes to improve navigation on the app: scrolling through the news feed is faster and more intuitive; photos can be opened and closed quickly with a single downward swipe.

Previously, users could not edit photos using the app, instead they had to apply filters and make changes to photos in Instagram, or another image editing app, before uploading them to their page in the Page Manager app. Now, iPhone and iPad users can edit the photos as soon as they are taken or uploaded to the app, with a similar array of filters to those available in Instagram.

Page administrators can also add stickers and emojis to messages sent using the app. Facebook started using stickers last month, adding them to Facebook Messenger on iOS devices earlier this week– they were already available to Android users.

Have you used stickers yet? What do you think of them?

Facebook Updates Mobile Business Pages

Facebook has redesigned its business pages for mobile devices, putting more focus on information that might be handy to users on the move, such as reviews, a map, and share, like and call buttons, at the expense of content posted on the page by administrators.

According to the announcement article on the Facebook Studio news page, the company has redesigned the page layout because over half of the millions of people accessing business pages every day are doing so via a mobile device: it makes sense, then, that those accessing pages on their phones and tablets are going to be provided with a “layout tailored to the way people look for information on their mobile devices.”

Mobile business pages for administrators, brands and individual locations have all been redesigned. Beneath the cover photo on the brand and store pages are interaction buttons: Like, Message and Share on brand business pages; Like, Check-In and Call on individual location pages. On the brand page there is a map and address information showing individual locations within the user’s area. Navigating through to one of these locations will display a page which also has a map and address information, but this time contains a star rating, as well as ‘like’ and ‘talking about’ figures.

The admin version of the business page gives administrators the option to either write a post or share a photo, with previously written posts and shared photos displayed in a scroll-down list beneath. Administrators cannot pin posts on mobile devices however, which could be a problem considering the fact that other mobile users won’t see posts unless they scroll down. If administrators really need a post to be seen, they’ll have to pin it on the page using a desktop device. Admins can switch between an admin and a public view at any time.

There are no longer specific video and event sections on the mobile app business pages, but a side-scrolling photos section remains. Administrators can still pin video and event posts using a desktop device, however.

The new layout definitely makes it easier for mobile users who are out and about to find stores and brands, contact them and interact with the page, but perhaps also makes post interaction less likely. It is unclear, however, how much post interaction occurred on mobile pages before. Posts will still appear on timelines, which is probably where most of the interaction with them occurs.

What do you think of the redesigned Facebook business pages for mobile?