Subscribe:

Monday 31 October 2011

Are We Missing the Big Picture of ROI in B2B Social Media?

Most B2B companies either think that social media is not worth investing in or they just can’t see the ROI of social media. The answer you will get most of the time is, "My clients are businesses and they are not on social media."

Are we missing something here? Did we forget something?

Some social media experts have said that the ROI of Social Media is that your business will be here in 5 years… Ok I can see why they say that but are we missing the big picture?

Are companies paying attention to social media? Do they read status updates on Twitter and Facebook? Are companies interacting with their potential clients on social media?

Let’s read that last questions again, are the actual companies on social media? Isn't it the case that behind companies there are actually real people?

Companies are managed and run by real people, real people are social, they enjoy conversations and value authentic relationships, and more than 70% of this people are on social media.

Few months ago I went to a live interview with a well-known successful business owner, investor and entrepreneur Lord Alan Sugar and when he was asked to describe a normal day in his life he said, “I wake up in the morning, I have my coffee then I sit at my computer and read what is happening in the world using Twitter.” This is what many business owners and decision makers are doing these days .

What is the ROI of social media?

A single successful interaction with a single person who influences a multi-million dollar deal can often justify social media investments.

How much longer will businesses miss the big picture?

Here are 7 steps to start implementing social media in your business
Know your audience; are they local or worldwide? Which industry? What are their needs? Are they using social media? If they are, what social networks are they on?Are the employees on Social Media?
Choose the right social media channel; not all social media channels are right for your business. This will depend on you knowing your audience and the type of industry they are in.
Create a social media marketing plan; treat it as part of your traditional marketing plan, this might become the most effective part of your plan over the next years.
Create community; it's not about followers, it's about brand advocates. It's not about followers; it's about active followers, it's about people waiting for the information you share and following your lead.
Choose the right content; create leadership content to keep high-level decision makers engaged
Measure the results on all social media strategies you implement to invest more in the ones that bring the best results
Reward your followers. You will get more coverage in the press and attention to stand out from the crowd.

It's no longer about whether to do or not do Social Media; it's about how well we do it.

Monday 10 October 2011

How to Move Your Facebook Tabs to Secure Hosting Required by Facebook

Heads up, page admins! As of October 1st, Facebook announced that any iFrame page tabs not hosted on a secure server under HTTPS will not be displayed to users browsing under HTTPS. This article will tell you what you need to do.

According to Facebook’s Cat Lee, ”The content will not be accessible for users with secure browsing turned on. There will be a page that states something close to: This app does not support secure browsing.”

To help page admins locate a budget-friendly and secure hosting solution for their page tabs, I did some digging and located some great hosting companies offering low-cost secure hosting solutions.

There are certainly others, and I have provided some guidelines for making the right hosting choice. I have also laid out some of the basics of hosting and security certificates.
Facebook and Secure Browsing (HTTPS)

In February, Facebook introduced the “Secure Browsing (HTTPS)” option. Since then, when browsing under HTTPS, any page tab content not hosted securely displays a popup with a warning that the page is not secure. Users have to click on the popup before viewing the tab content.

Page tab creators had the option of providing a “Secure Page URL” to display to HTTPS users. As of October 1, a secure URL is mandatory, and page tabs not hosted securely will no longer be displayed to users browsing under HTTPS.

What Is Secure Browsing (HTTPS) and How Do I Get It?

When a web page is hosted on a server enabled with the SSL (Secure Socket Layer) protocol via a security certificate, content sent between a user’s browser and the server hosting the secure web page is encrypted, and no one can intercept confidential information such as credit card numbers, Social Security numbers or any other information you type into your browser.

All web hosting companies offer security certificates in most of their hosting plans, either a shared SLL certificate, where all sites on a single shared server are sharing a certificate, or a private SSL certificate, available to websites with a unique IP (web address). For Facebook page admins, the shared SSL is a low-cost and workable choice.
Shared SSL Versus Private SSL

If all you need is an affordable option for hosting your page tab’s “index” page (the iFramed page you host yourself), you can consider plans that offer shared SSL on a shared server, which is the cheapest option. Although not a good choice for an e-commerce site, shared SSL is fine for meeting Facebook’s requirement for a securely hosted page. Beware file size restrictions on shared SSL!

In researching this article, I did notice that BlueHost and HostMonster (both owned by the same parent entity) put a file size restriction of 100KB for each embedded file on your page (images, audio, video, etc.) which would be far too restrictive for most iFrame page tabs. But I didn’t see this shared SSL restriction anywhere else.
Some Popular Web Hosts That Offer Low-cost Secure Hosting

The following hosting companies all offer low-cost hosting, and most include a shared SSL option. I did some informal polling on the HyperArts fan page and the following companies stood out.

Note: “Bandwidth” is the total amount of data transferred from the server each month and this number increases as your website is accessed more often; “disk space” is the total amount of storage space that is provided for the files associated with your site, including log files and MySQL databases (but not email).

DreamHost has been around for years and is generally well-regarded. However, DreamHost doesn’t offer shared SSL, and their phone support, which costs extra, is minimal.
Minimum for secure hosting: $14.15/mo. (hosting: $8.95/mo. + private SSL: $1.25/mo. + unique IP: $3.95/mo.)
Bandwidth and disk space: unlimited
Support: 24/7/365 email support (response within 24 hours), premium support (3 phone callbacks/mo. + unlimited live chat) add $9.95/mo.
Hosting Plan Comparison

BlueHost offers a full array of budget hosting options. Although they offer shared SSL, there is a file size limit on each page of 100KB per included file, and BlueHost warns that “any embedded data (images, audio clips, etc.) larger than 100KB will be truncated.” So this limitation may not work for you.
Minimum for secure hosting: $5.95/mo. (with shared SSL)
Minimum for private SSL: $12.20/mo. (hosting: $5.95 + private SSL: $3.75/mo. + unique IP: $2.50/mo.)
Bandwidth and disk space: unlimited
Phone support: 24/7/365
Hosting Plan Comparison

HostGator is a popular budget hosting company in Texas that’s been around since 2002. They offer several very low-cost hosting plans, including the “Hatchling” plan beginning at $3.96/mo. and the “Baby” plan for $6.36/mo.
Minimum for secure hosting: $3.96/mo. (with shared SSL)
Business Plan (includes unique IP + private SSL): $10.36/mo.
Bandwidth and disk space: unlimited
Phone support: 24/7/365
Hosting Plan Comparison

Lunarpages, although it seems more geared to business-level hosting, does offer a “basic” low-cost hosting package, but no shared SSL.
Minimum for secure hosting: $18.15/mo. (hosting: $4.95/mo. + private SSL: $8.25/mo. + unique IP: $4.95/mo.)
Bandwidth and disk space: unlimited
Phone support: Mon-Fri 7am-7pm PST; Sat-Sun 7am-3:30pm PST
Email support: 24/7/365
Hosting Plan Comparison

InMotion Hosting is another popular hosting company that offers the full range of hosting services, including budget packages.
Minimum for secure hosting: $5.95/mo. (with shared SSL)
Bandwidth and disk space: unlimited
Phone support: 24/7/365
Hosting Plan Comparison

Although GoDaddy states that its primary business is domain registration, they have also become a popular hosting company, offering the full range of hosting options. Although I tend to like hosting companies whose primary business is hosting, GoDaddy seems to have a pretty good reputation. However, they do not offer a shared SSL plan.
Minimum for secure hosting: $14.99/mo. (unique IP + private SSL)
Bandwidth: unlimited
Disk space: 150GB
Phone support: 24/7/365
Plan Comparison

HostMonster, located in Utah, has been around since 1996. It appears that HostMonster and BlueHost are owned by same entity, although their prices and offerings differ. Like BlueHost, HostMonster offers shared SSL but has the 100KB file size limitation, which may be a non-starter for those considering this company. They offer just one hosting plan, with optional upgrades and add-ons.
Minimum for secure hosting: $5.95/mo. (with shared SSL)
Minimum for private SSL: $12.20/mo. (unique IP: + $2.50/mo. + private SSL: $3.75/mo.)
Bandwidth and disk space: unlimited
Hosting Features
What to Consider When Selecting a Hosting Company

When choosing a hosting company, the devil’s in the details. Here are some things you should consider:
How many domains can be hosted under the account? This can range from one to unlimited
Does the hosting include free domain registration? Many hosting companies are also registrars and offer a free domain registration when you sign up
Does the hosting company offer 24/7/365 phone support? Most, if not all, will offer 24/7/365 email support, but I’m much more comfortable if I can get someone on the phone when my site goes down
What are the restrictions on bandwidth and disk space? These days, many plans offer unlimited bandwidth and disk space, or at least very large limits
How do different plans compare? For each host, go to their plan comparison page and study it carefully
Web host review sites: There are many from which to choose. Web Hosting Geeks is a good one, but there are many others