When you hit the 10,000 fan mark, Facebook gives you access to new and exciting metrics for your wall posts– impressions (the number of times a story has been seen on your wall and in the news feed of your fans) and feedback (the number of comments and likes per impression), which provides a rough approximation of how engaging your content is. These Insights show up for the page admin when you mouse-over.
They’ve also implemented a much improved Insights dashboard where you can view all your Page, Application, and website analytics, and this is available regardless of the number of fans you have. The Insights dashboard provides more data than before, plus a host of new visualization tools including the ability to view full screen, print, and save graphs. These visualization tools are pretty handy if you need images for a presentation or report, or just want to show your aging boss with the bad eyes a full screen version so she can read it more easily.
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