Wednesday, 23 March 2011

6 Blogging Tips to improve traffic to your Blog

At the end of 2010, just before breaking for the holidays, I had a conversation with my co-worker about our New Year’s resolutions, and we got onto the topic of our “work resolutions.” We both mentioned that we wanted to do more writing and blogging both for Engaging Times and our own personal brands. We agreed we’d be sort of a support system – like gym buddies, except for blogging.

clip_image002There are countless benefits to building one’s personal brand. You raise your profile, along with your company’s. The goal is to be considered a thought leader in your space and develop a significant online and professional network.

Well, it’s now mid-March, and while I’m still no gym rat, my blogging resolution is where I have slacked the most. So in order to give myself and fellow blogger wannabes a jump start, I decided to put together a list of basic tips to follow when blogging.

1. Keep it short. A blog post doesn’t need to be more than 3 or 4 paragraphs. We’re used to getting our news in 140-charater bites, so a blog post much longer than 500 words isn’t likely to keep your readers’ attention. Think about when YOU start to lose interest when reading an article online.

2. Make it easy to read. Use bullets, bold font and short paragraphs to help your readers identify key themes and navigate easily through your post.

3. Choose a catchy title. What will people be searching for? Many will decide if they want to read further just based on the title, so make sure it grabs their attention.

4. Use links. You can keep the length of your post under control and enhance your content by linking to external information, rather than going into detail on your blog. Let the reader decide if they want to learn more. Choose to have your links open in a new window or tab so visitors aren’t taken away from your page.

5. Please, for the love of blog, PROOFREAD! I catch some flack around here for being the “grammar police,” and while I don’t expect everyone to have an AP Style Guide on hand at all times, you can avoid silly mistakes. Use spellcheck. Have a friend proofread. Don’t force me to write another post on the difference between their/there/they’re, your/you’re and its/it’s.

6. Choose a topic to blog about consistently. What subject is interesting to you personally, and how does that relate to your professional life? For those who don’t know me, I’m the resident PR girl. I’m interested in social media and digital marketing, so expect posts from me on how those themes interact. What topic is relevant to you?


Anonymous said...

I want to disagree with you about one little thing. Short blog posts always leave me unsatisfied in a way; I'm looking for detailed information most of the time and then they just cut it short and skim over the basics, maybe linking to something else that's just as short, maybe not even linking.

If everyone follows this advice, then who writes the long posts that get linked to when you don't have time to write the long post?

Just personally, I think long or short is irrelevant; a blog post should address all the information, and while a lot of people can bore you to tears, it seems like even more people take the opposite approach and don't really give you ANY information.


Anonymous said...

Oh and I like the post :)

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