1. It is the fastest growing social networking site
Pinterest, the pin board sharing site, is now the fastest growing social networking site and internet marketers need to pay attention.Traffic on the site is up 40 times in the last 6 months and the growth is mainly word of mouth.
The social discovery site was launched in March of 2010 and by December of 2011, entered the top 10 social networking sites with 11 million visitors in a week. It is now growing as fast as Facebook grew in 2006.
2. Pins quickly go viral
When users "pin" something,their pin goes on their virtual bulletin board for all their followers to see. Followers can then "repin" anything on your boards that interest them. They can also "like" your pin just as on Facebook. Experts say that 80% of pins are repins which shows how quickly and easily a pin can become viral. It is easy to see the potential here for marketing.
3. Pinterest is visual
Since Pinterest is visual, the images play globally. It is a fast and easy way to get your message out to the world. Our culture is a visual culture and Pinterest plays into that. The challenge is to come up with the cleanest, clearest, simplest way to get messages out to the world.
4. Pinterest is still fairly new
Experts tell us that 33% of affiliate marketers use Facebook and 28% use Twitter. This leaves the fastest growing social networking site wide open for internet marketers.
Access to the site is by invitation only. You either are invited by a friend who is already a user or you request and wait for an invitation from Pinterest. This, in itself creates a buzz as future "pinners" wait for an invitation. Most marketers either don't know about the site or are clueless about how to use it for internet marketing.
5. You can upload a message from your computer
One cool feature of Pinterest is that you can upload a message from your computer to your pin board. This can be a photo or even a video. The uses for internet marketing are only limited by your imagination.
The more I use Pinterest, the more I think of ways to use it for internet marketing. The site is fun and addictive and has huge potential for marketers.
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