Friday, 26 October 2012

Social Media Marketing Strategies for Bloggers: Five Tips to Improve Your Facebook Engagement

Having trouble engaging your blogging community and your Facebook community?
If your fans are not interacting with your online brand, sharing your content, commenting and liking your post; you are missing out on a valuable free marketing strategy.

In this post I am going to teach you some social media marketing strategies on how to get more likes, comments, and shares to your blog or Facebook fan page. I am going to teach you five tips to improve your Facebook engagement.

#1 Keep your updates short
Studies show us that the shorter your post, the more engaging your post will be. We are living in a "microwave" society; everyone wants it quick, easy, and fast. Shorter posts will also make it easier to cross promote on sites such as Twitter which only allows a 140 character limit.

#2 Post engaging content
Post engaging and sharing content. Post content that Facebook users will get excited about and will immediately want to share with their friends. Such content includes but is not limited to images with quotes and motivational speeches, Post things that are pleasing to the eye and that will go viral. According to research images gets a higher edge rank than written statues updates. Most people are visual and they want pictures along with their book.

#3 Post at Ideal Times
Getting your Facebook post to the top of your fans newsfeed is essential for Facebook engagement. In order to do this you must post your content at the right time.

According to multiple studies you should post your content at the time where the traffic peaks. This time is usually around 1pm to 3pm.

You also want to make sure you post enough content in order to stay visible in your friend's newsfeed. You need to make sure your friends are seeing your content. Facebook tends to show your posts to the people who engage the most with your content and they may hide your content from others.

#4 Ask Questions
One sure way to improve your Facebook engagement to your social media marketing blog is to ask questions. Your audience will relate better to you if they feel you are "talking with" them and not "taking at" them. Your readers will respect you more if you ask for their perspective. A question is always followed by an answer, which simply means more comments!

#5 Coupons and discounts
Who doesn't like bargains and deals? Offer your blogging and Facebook community discounts and coupons that go hand in hand with your online brand. Offer $5.00 off coupons, offer special promotions, offering holiday discounts, etc.

Now it's your turn.
What do you think? Did you find these tips helpful? How do you keep your fans engaged? Please share your questions and comments in the box below.

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