Friday, 30 November 2012

YouTube Updates Its Creator Playbook

YouTube has updated its Creator Playbook, an online guide on how to create a successful YouTube channel.
The new Playbook retains all the necessary information from its predecessors – how to create a channel, optimize your video output, and engage with the YouTube community – but the way the information is presented has changed: whereas the previous Playbook was a slide show, the current one has a tab format, allowing creators to easily navigate through the different sections.

YouTube released the first Creator Playbook in 2011, updating it earlier this year. The third and most recent version “includes brand new sections to address YouTube’s recent focus on watchtime,” says Audience Development Coordinator Lauren Vilders on the YouTube Creator blog, “such as, how to captivate your audience and how to create the best channel experience for your viewers.”
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According to Vilders, the update, which is available from, also “highlights new tools like paid promotion, Hangouts on Air, and InVideo programming to help you reach the widest audience possible.”

YouTube announced earlier this year that watchtime would be its main focus when deciding which channels should have their funding cut. The new Creator Playbook update reaffirms a video’s watchtime as the most measurement of its success.

As well as updating the Playbook, YouTube has also redesigned the Creator Hub, where creators can keep abreast of Youtube’s announcement via the YouTube Creator blog, watch the videos posted by other creators and connect with YouTube on other social media platforms.

From the Hub, Creators can also sign up for YouTube’s new programmes and Classes, such as Next Creator. YouTube has also built Creator Spaces in London and, more recently, in Los Angeles  for creators to perfect their videos and learn from the most successful YouTube creators. Another YouTube production studio, complete with classrooms, state-of-the-art equipment, editing suites and a green room, is currently under development in Tokyo.

Have you used YouTube’s new Creator Playbook? How is it?


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