Monday, 29 July 2013

Pinterest Introduces Tracking To Make Site ‘A Bit More Personal’

On Friday, Pinterest announced that it was tracking its users' browser activity in order to provide them with a more personal experience on the site. 

A new ‘Edit Home Feed’ button has appeared on the home page, across all devices. There are two tabs on the ‘Edit Home Feed’ page: ‘Follow Boards’, where users can view boards based on what they have pinned themselves; and ‘Unfollow Boards’, where users can stop following boards they don’t have any interest in any more.

Pinterest will also suggest boards based on the sites users have visited recently, as long as they have a ‘Pin It’ button. Software Engineer Ke Chen gives an example in the updates announcement of when this feature might be useful:

So if you’re planning a party and have gone to lots of party sites recently, we’ll try to suggest boards to make your event a hit. You can learn more about personalized pins and boards in our Help Center or updated privacy policy.

Pinterest now supports Do Not Track, so users who don’t want their activity tracked by the site can adjust their account settings at any time.

What do you think of Pinterest’s update?


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