Monday, 5 August 2013

Social Media Optimization: The 3 Reasons To Go With It

Today, social media divides people. Some people - a great majority in fact - cannot go through the day without logging onto their Facebook account. This is the little gossip area where they can know at a glance who has done what. Others not only do not use Facebook but they have an aversion for it. The gossip cloud above it has such a negative fingerprint on Facebook that they cannot see beyond it. The first group of people thinks they are embracing the trend, the second one thinks they are blessed to stay away from it.
Where is the truth in these two statements?

Let's be fair to everyone. As private person, social media is something you can totally live without. Whether you like or dislike this, tweet or not that, it has absolutely no incidence on you. However, if you are a businessman, you must step in social media. Why? Here are the 3 reasons why you do not have the choice.

  • People. The majority likes social networks. We are not talking here about your competitors but about all the people you want to reach with your website, your services and your products. This is precisely why you must jump into the social wave and get carried around. Your clients are very likely to use Facebook, Twitter and Google+. You must take advantage of their dynamism to share data about your company and all the things you have amazingly done for them. People are not always ready to trust a website or ads but they already trust their friends.

  • Today's Search Engines. Search engines such as Google love social media as well. Ranking algorithms evolve. In the past, counting the number of backlinks was the best way to assess the popularity of a website. However, search engines got tricked by link farms. Inbound links have lost their shine, at least the way they were. Today, ranking algorithms are more and more listening at people' opinions. Search engines can use behavioral data from websites i.e. bounce rate, browsing time etc. because it cannot be manipulated. Similarly, social networks represent a tremendous amount of data. If people like a website, they talk about it and each time they share a link, they create a backlink.

  • Tomorrow's Search Engines. You have probably heard about Google Knowledge Graph. This is not quite ready yet but it represents Google engineers' dream, a world where Google knows what users want and gives them the answers regardless websites & backlinks... This feature relies on the ability to precisely identify the intent behind the query, to pull out the right entity and the corresponding data. Social networks can help building the entity around your company and it brings a web 2.0 feature to your website i.e. a dynamic interface that evolves with your company and grows with it.

You probably realize if you did not before that the social game is on. Do not worry. You will not have to go against your hatred for social networks. You always have the option to get a SEO company that offers SMO Services. Good luck and see you soon on Facebook, Twitter or Google+!

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