It looks like 2010 was indeed the year that Facebook's success exploded.
For the first time ever, U.S. Web surfers visited the social networking site more than any other site in 2010, beating out Internet behemoth Google, according to a report from Hitwise, an Internet analytics firm.
Facebook, which had a flood of good and bad publicity last year, grabbed 8.93% of all U.S. visits between January and November 2010. Google, which had been in the top spot in 2009, slipped to the No. 2 position with 7.19% of all visits, Hitwise said.
The analytics firm also reported that Yahoo! Mail came ranked third with 3.52% of all visits, while the main Yahoo! site was fourth with 3.3%. YouTube rounded out the top five with 2.65% of all site visits.
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More about Facebook Facebook had been creeping up on Google during the last several months.
While Google has long been at the top of the heap when it comes to grabbing the most visitors -- and time spent on a Web site -- Facebook began making its mark last summer.
In September, Online researcher comScore reported that for the month of August, Facebook edged out Google in terms of how much time U.S. users spent on a Web site. U.S. users spent a total of 41.1 million minutes on Facebook in August, compared with 39.8 million minutes on Google's various sites, including Google News and YouTube.
And last March, Facebook hit another milestone when the social networking site replaced Google as the most visited Web site in the U.S. for a full week.
Hitwise reported over the weekend that Facebook marked another small victory for the year. After analyzing the top 1,000 search terms for 2010, Hitwise calculated that the word "Facebook" was the top search term for the year.
"This is the second year that the social networking Web site has been the top search term overall, accounting for 2.11% of all searches," Hitwise reported. There actually were four variations of the term "Facebook" in the top 10 searched-for terms of 2010: facebook; facebook login; facebook.com, and www.facebook.com.
Other search terms making the top 10 include: Craigslist, Myspace, YouTube, eBay, Yahoo and Mapquest.
Showing posts with label social media growth. Show all posts
Showing posts with label social media growth. Show all posts
Thursday, 6 January 2011
Tuesday, 9 November 2010
More Time Spent on Social Media than Email Worldwide
Email most common daily activity, but social racks up more hours
As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.
The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with 4.4 hours on email, the most common internet activity.
The TNS survey confirmed that not only is email the online activity with the highest overall penetration, but users also are still significantly more likely to send and receive email messages on a daily basis than they are to do any other activity. Nearly three-fourths of respondents checked their email every day, compared with less than half who headed to social sites with the same frequency.
The difference in penetration was less pronounced when users were asked about whether they “ever” participated in an activity, with 98% using email and 86% social, according to TNS.
The 2010 edition of UM’s (formerly Universal McCann) “Social Media Tracker” reported not on usage, but on social profile maintenance. Growth in the US and worldwide has continued, with more than 61% of frequent internet users globally having a profile on a social network.
And it’s little wonder they spend so much of their time on social sites. In addition to a wealth of social games and opportunities to share and generate content, social networks remain at heart a communications tool. US internet users told UM in 2010 they stay in contact with 53 people on average through social media, up from 31.2 last year. Worldwide the trend was similar: Users now keep in touch with 52 friends through social, compared with 38.8 in 2009.
As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the most time-intensive activity on the web.
The TNS “Digital Life” survey of internet users around the world found in September 2010 that on average, surfers spent 4.6 hours a week on social sites, compared with 4.4 hours on email, the most common internet activity.
The TNS survey confirmed that not only is email the online activity with the highest overall penetration, but users also are still significantly more likely to send and receive email messages on a daily basis than they are to do any other activity. Nearly three-fourths of respondents checked their email every day, compared with less than half who headed to social sites with the same frequency.
The difference in penetration was less pronounced when users were asked about whether they “ever” participated in an activity, with 98% using email and 86% social, according to TNS.
The 2010 edition of UM’s (formerly Universal McCann) “Social Media Tracker” reported not on usage, but on social profile maintenance. Growth in the US and worldwide has continued, with more than 61% of frequent internet users globally having a profile on a social network.
And it’s little wonder they spend so much of their time on social sites. In addition to a wealth of social games and opportunities to share and generate content, social networks remain at heart a communications tool. US internet users told UM in 2010 they stay in contact with 53 people on average through social media, up from 31.2 last year. Worldwide the trend was similar: Users now keep in touch with 52 friends through social, compared with 38.8 in 2009.
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