Tuesday, 31 May 2011

Facebook statistics in the US

A Bank of America survey of 418 U.S. consumers under age 50 found that 96 percent of them use Facebook.

We find it interesting that the bank considers its sample to roughly resemble the U.S. population and therefore meant that nearly all Americans use Facebook. If 418 people were truly a random sample, it would mean all people under age 50 in the U.S.

So we’re not going to agree with the assertion that this represents the whole country. Aside from that, B of A’s statistics are very insightful, so below we’ve reproduced the 18 charts summarizing the survey’s findings.


Mike Morrice said...

A well researched article, and a bit of an eye opener.

There has to be some useful marketing angles coming from this!!!

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