Tuesday, 6 March 2012

6 Tips To Gain More Customers With Your Social Media Marketing

Social media marketing is the wave of our business future and you must learn to utilize it now or your competition will. No matter what industry you are in, you must get a social buzz going to add creditability to your business. This is the bottom line. Here are 6 simple tips to get you started.

Tip 1: If you have employees why not ask them to put their personal blogs on your company website. Having your employee's blogs on your website shows your consumers and employees that you are a company that cares about their employee's perspectives. Sharing your company's values with the world will make your marketing brand more pronounced and solid.

Tips 2: You must stay on top of your social media sites and if you the business owner cannot then you need to hire someone who can. You need to blog at least once a week and Facebook every other day. Also use LinkedIn and Twitter at least once a couple times a week. If someone follows your company on Twitter you should follow them back. Making sure you stay active in your social media outlets will show consumers that your company is grateful for their customers and that you care about what they have to say.

Tip 3: Give out something for free at all of your social media outlets. Depending on the product or service you sell. If you are a marketing company you could give away a free Ebook about website promotion. If you are a veterinarian you could give out pink and blue collars. You must make sure you give away something that pertains to your industry. You are only limited by your imagination and your budget.

Tip 4: You can increase your social media reach if you tie in all of your social sites with each other. You will need to make sure all of your templates from each social media site will match your company's website. Your company brand is very important. By tying all your sites into your website your company literally can reach billions of online consumers.

Tip 5: Your company can sign up for free with Twellow to find people who are in your industry. Twellow is the yellow pages for Twitter users. Also sign up with Tweepi to get people and businesses that are targeted to your industry niche.

Tip 6: Look at the most popular social media sites within your industry. What is their niche? Can you do it better? What about their page grabs your attention? You should use these pages to get an idea of how you want your sites. You need to figure out how to set your company apart from others. Give consumers a reason to come back to your social media site and to share your updates. You should make sure you do contests and offer free stuff that has a real perceived value.

When you are doing a special sale make sure you put all the information about your sale on all of your social media sites. Another great way to keep customers coming back is to offer special discounts each week. Your goal in social media marketing should be for consumers to get to see a side of your company that they do not know. Get your brand identity out there and consumers will feel personally involved and will be back for more. By implementing some or all of these tips you will see how social media marketing reaches a whole new market demographic and can be extremely lucrative for your company. Till next time, I wish you vast success in all of your social media marketing endeavors.

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