Wednesday, 7 March 2012

How To Write A Great Twitter Bio

Twitter allows you only 160 characters (about 20 words) for your bio. That means your bio must capture the attention of a potential follower in only a handful of words. Writing 20 words shouldn't be tough, but it's actually harder to write succinctly than it is to write at length. But if you take the time to write a good Twitter bio, you will reap the rewards in more ways than one. This article provides four great tips on how to write a great Twitter bio that will make people interested in following you.

Tip #1 - Include Your Area of Expertise

Your expertise should be included in your bio, showing off what you are good at. This is the moment to show off your skills so that people can decide if there's something they can learn from following you.

Tip #2 - Use Your Keywords

Don't neglect your keywords. Using relevant keywords in your bio helps people who have the same interests to find you., and will also help you show up in search results. In addition, using keywords in your bio will help you pop up in Twitter apps that group users together by interest. For example, can you guess what keywords this bio is targeting? "The latest happenings in social media, plus tips on using Twitter, Facebook, YouTube, Foursquare and more." If you guessed "social media" plus the four major social media sites mentioned, you'd be correct.

Tip #3 - Mention What You Offer

Mention what you offer within your profile. Show potential followers how useful you can be to them. Here's an example: "Beer hawker, entrepreneur and owner of The Good Beer Company. Food fanatic. Avid geek. Blogger and social media enthusiast." When you read this bio, you instantly see what they offer.

Tip #4 - Write with Personality

Last, include a peek at your personality in your Twitter bio. Personality takes a profile from ho-hum to intriguing - someone others will want to follow. In the example above, you get a sense of the writer's personality from the use of words such as "hawker", "fanatic" and "geek". Someone who uses those types of descriptors is probably casual, unpretentious and enthusiastic about his interests.

Tip #5 - Get Help

If you're stuck trying to come up with a good Twitter bio, ask for help. If you have a friend or colleague who has a way with words, ask them to write a bio for you. Or simply ask a couple of people to give you feedback on the first word that comes to mind when they think of your name or your business. Combine those words and you'll have a great Twitter bio. You can even ask for input on Twitter!

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