Nowadays social media has become a common place to showcase your business. It is easy to share news with people who have themselves chosen to follow your posts. Let's see how you can make the most out of your Facebook business page.
1. Frequency of updates
How often do you want to post updates? Ask yourself: What is a suitable frequency for the kind of updates you are intending to make?
Too frequent or not frequent enough can both be detrimental to your followership. If you post too often, people get tired of it and either won't read them or will un-like your page. If you post not often enough, people will forget about you or think you are not a dedicated businessperson.
2. Length of updates
Even though the amount of characters per status update is currently limited to 420 characters this does not mean you have to max them out every time you post. Depending on your fan base shorter updates will have a greater chance of being read.
The content of your sharing is of obvious importance. The rule is to give your followers quality content, to give them something of value and / or interest. This is where you build trust and potential future business but do not let this be your main intent.
If you repeat your content frequently or regurgitate the same themes over and over you will bore your followers. Even though you will post in your niche, make it interesting and varied. The best updates are the ones that your fan base will look forward to.
4. Promoting self
It is to be expected that you promote your business, service or product. If, however, you overdo it and talk about yourself all the time, telling everyone how good your service or product is or only share your events, courses etc. you will loose fan base over time. If that's all that they can expect from you, they will stop reading your posts.
5. Updating followers or sending invitations
If you choose to send a general update or send an invitation make sure you spread those messages between other updates. Again, balance is the magic word here. Also think carefully about the people you invite to events and whether they would be interested and also if they are capable to attend.
All in all, check which posts of other pages you enjoy. Model someone's strategy that you like and remember it is about social networking, which means that you have to join in the conversation, rather than just talk talk talk...
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