Friday, 17 May 2013

Social Media Promotions Of The Week: 17/05/2013

Every social media promotion in this week’s SMPW has a video: two use a video alongside a larger campaign while one makes clever use of YouTube’s features. In fact, YouTube itself has a promotion out this week for an event they’re holding very soon. Here are the top five:

1. P&G – ‘Thank You Mum’

During the London Olympics last year, consumer goods company Proctor & Gamble ran a very successful campaign encouraging everyone to thank their mums. To celebrate global Mother’s Day on Sunday (though not in the UK), P&G are rereleasing their “Thank you Mum” campaign, starting off with an uplifting video about Maria Shriver and her mother Eunice – the founder of the Special Olympics.

To help promote the video, P&G are promising to donate $1 to the Special Olympics on their Facebook page every time the video is shared, until $50,000 has been donated. At the time of writing the video has been shared over 43,000 times.

To coincide with the campaign, people can tweet motherly advice on Twitter using the hashtag #MomsWisdom.

2. BNP Paribas#TweetandShoot

To celebrate a successful 40 year partnership with the French Open, BNP Paribas are inviting tennis fans to compete with French tennis ace Jo-Wilfried Tsonga in a Twitter-powered tennis game.

On 23 May, Twitter users will be able to position a ball on a virtual court to aim their shot. The shot will then be encoded into a tweet with the hashtag #TweetandShoot, decoded by a tennis ball machine connected to the internet, then fired into the area of the court the user chose.

Each tweet will be selected at random and then fired at Jo-Wilfried Tsonga, who will have to keep his wits about him if he wants to return as many of the randomly processed shots as possible.

3. Volkswagen – Hidden Frame

Volkswagen Brazil has made clever use of YouTube’s pop-up frame preview feature in their new YouTube advert.

Viewers are asked to hover their cursor at a certain point along the videos time line in order to warn the actor talking to the camera of a falling man.

The video advert has been released to promote Volkswagen’s new side assist feature, which helps drivers see objects in the side mirror’s blind spot.

4. UEFA – The Race

On Wednesday, Chelsea F.C. defeated S.L. Benfica in a hard-fought Europa League final. In the run up to the match, European football governing body UEFA decided to challenge two groups of fans – one group Portuguese and one group English – to a race to the Amsterdam Arena where the final was held.

The fans had to display passing, dribbling and technical skill to progress through the various stages of the race, with the S.L. Benfica fans getting their hands on the trophy first. The Race proved not to be a sign of things to come, however, with Bratislav Ivanovic’s injury time goal earning Chelsea the trophy on the night.

5. YouTube – Arnold Pumps You Up For Comedy Week

Next week is YouTube Comedy Week: a seven day long event during which YouTube’s stars will release videos showing the best that they have to offer.

Acts such as The Lonely Island, College Humor, Vince Vaughn, Epic Meal Time and Epic Rap Battles of History will be involved in Comedy Week. The videos will be a variety of skits, live streams and “fan challenges”.

Which is your favourite social media promotion this week?  


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