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Wednesday 18 April 2012

Using Video Marketing To Get Traffic Back To Your Website

When it comes to promoting your website online, one of the greatest techniques that you can use is video marketing. Sites such as YouTube, Google Video, and Metacafe are excellent ways to distribute your videos online simply and easily. And you should know that this 1 traffic source can bring you endless amounts of views and traffic back to your website.

Now to get started, you have to take action. The first thing that you need to do is to get off the couch and start uploading videos. Many people don't even want to take this first step. Instead, they'd rather wait, and wait some more before waiting to start uploading videos to the video sites.

Now if you don't want to submit to all of the video sites, then you might as well start with uploading to YouTube. Your video file may be so large that the only site that you will have time for is YouTube. But uploading to YouTube can do so many wonders for your internet business, that it's just a very smart thing to do.

There are some people who can upload a personal video and then immediately get around 3,000 video views within one week. There are a lot of things that these people do to get this much views to their videos. And on the flip side of this, there are a lot of shady practices that people like to use to artificially increase their video views.

You should know that getting fake views will do nothing for your marketing efforts. You will lose money in the process, and if you can generate hits to a brand new video... what makes you think that you will generate lots of hits after you pay for the fake views? This is something that you seriously need to stay away from.

Now a lot of the videos that you see on YouTube are music videos. These videos can easily amass around 500,000 to 5,000,000 views within a short period of time. This just goes to show you that some niches and some topics just don't do well on YouTube. It's like trying to sell a bracelet on eBay as opposed to selling a PlayStation 3. Obviously the PlayStation 3 will sell instantly, but your bracelet sales will be low.

And this same idea exists with video marketing. Music videos will gather the most hits, and your niche video will generate only around a few hundred to a few thousand hits... something that you definitely can't retire on. Yet I must admit, you can still get a lot of clicks back to your website if you market your videos correctly.

Video marketing is something that you will want to add into your repertoire if you want to have the utmost success in your online business. Stick to YouTube, and you will find that it's quite easy to get video views, and clicks back to your website from YouTube. Then after that, all you will want to do is create more new videos, and continue to get more new hits.

Good luck with having success with marketing on YouTube.

Article Source: http://EzineArticles.com/6980208

Monday 16 April 2012

Top Benefits of Facebook Marketing

Facebook has come a long way. From a portal for college students to share photos, it has become an avenue for the world to stay connected. Sure, not everyone is on Facebook, but a significant number of people have an account. This is the main reason why more and more business enthusiasts are using the site for marketing their business. The use of Facebook fanpages has definitely helped boost many advertising efforts.

Here are some of the benefits of using Facebook in your marketing campaigns:

1. Facebook is easy to use. You can easily set up a fanpage for your business. All you need is to fill out the required information, upload a cover and a profile picture and link apps needed for your page. When the page is ready, you can publish and make it available to the public. After setting up the page, you can start updating it regularly.

2. It is cheaper, even free at times. Facebook has paid services like advertising. However, you can easily market and promote your business without paying anything. Your posts and updates in your timeline can stir interest from Facebook users. Couple it with personal messages, games, and other techniques to attract more visitors.

3. You can post whatever you like. There is no limitation as to the number of post you can make a day. But be careful not to flood your timeline. Many Facebook users will find it annoying and may lead them to hiding or unsubscribing from your posts. Manage your updates well. It is important that you update your post regularly to make your page visible. However, do not overdo it. You can spend time connecting with your fans or consumers instead of bombarding your profile with updates.

4. You can easily generate useful information. As mentioned above, you can directly interact with your consumers or market. You can receive feedbacks from them just by posting a question in your timeline. You can also use Facebook apps to generate specific information about your market like demographics and key behaviors.

5. You are able to establish a personal connection with your fans or consumers. A fanpage allows your market to message you directly. This makes interaction with them possible. Your exchanges with your customers help establish a more personal connection. This is something you will not have in other marketing media.

Take advantage of Facebook and start using it as a marketing tool. It is fun and simple to use. However, you need to be smart when using it to improve your network.

Article Source: http://EzineArticles.com/6997602

Friday 13 April 2012

YouTube Advertising

The number one video site in the world is now YouTube. Globally it is widely recognised and more and more content gets added to it each day. Because of this massive growth YouTube advertising is of great benefit to internet marketers.

More and more people go to watch video content every day on YouTube. You are able to watch concert and movie clips, amateur footage, how to videos etc. The variety is enormous and you will find something you like there.

Here are some interesting statistics as of 2012:

Justin Bieber is the most watched superstar with 2.2 billion video views
Rihanna is the most watched female singer and hit 2 billion views in early 2012
Each day 86,000 hours of video footage is loaded to the site
More than 4 billion videos get watched each day on the site
YouTube is now the world's third largest website after Google and Facebook

A decade load of video footage is uploaded to YouTube each day. In 2012 the company announced that one hour's worth of footage is put on the site every second. Because of the huge growth of the site since it was launched in 2005, it has now reached the stage where there are 4 billion video views each day.

If your business is not doing YouTube advertising now then you are leaving sales on the table. YouTube was bought by Google for 1 billion. This has great benefits for your business because you have the best of both worlds here - the most popular video site in the world and the most popular search engine also.

In 2012 YouTube went into its seventh year. What a marvelous success story this site has become and it just keeps on growing. It is estimated that 60 hours of video is uploaded to the site every minute. An incredible statistic I'm sure you will agree.

It had no idea of the impact it was going to make on the media when it started out, or the YouTube advertising revenue it was going to generate. Now it is clear to see that it is the number one site for video content.

On the weekend of 21st May 2011 YouTube hit a figure of over 3 billion video views per day. These were the highest recorded YouTube views ever and represented a 50% increase on the previous year.

If you have a product or service to promote YouTube is quite outstanding traffic for you to tap into. It really is time for you to start looking at a YouTube advertising program for your business.

Recent events in countries such as Libya and Syria have seen people want to broadcast this to others around the world who may not get a chance to know what is happening. Thanks to smartphones this is now possible. You can upload a video directly onto YouTube from your smartphone from wherever you may be in the world.

You can watch whole movies and sometimes concerts on YouTube. This has helped to make the video site even bigger. Even live events can be streamed into homes thanks to a partnership with YouTube. The future looks good for the site.

The 2011 royal wedding was beamed around the world from London via YouTube. People who don't have a television set could suddenly watch it on their computer.

The quality is first class also. Videos can be in standard or high definition and offer tremendous playback quality.

What can video do for your product or service?

Imagine what YouTube could do for your business. There are many YouTube advertising techniques for small business owners to consider.

If you are finding it difficult to attract new business or customers or are looking to expand your business then video can really help your promotion.

You have an immediate audience waiting to be informed about your products via a YouTube marketing strategy. If people like what they are seeing then they will head to your website to find out more about you.

Video articles

Are you writing articles to gain traffic? You may have submitted many articles to some of the top article sites. This is a familiar tactic to an internet marketer. However, when you start thinking about video and YouTube advertising, there is something else article related that you can do.

Why not have those text articles converted into video with sound. As people we are visual and have grown up with television. Rather than read long articles, most of which we will skim through, we can listen and watch your article content. Upload it onto YouTube and you instantly have a load of potential clients who will start watching.

Sales pages

I've just mentioned video articles and in the same way there is something you can do with your text based sales pages. You can have these also converted into video sales pages ready for YouTube advertising. I and a lot of other people tend to skim through a text based sales page after I've read the introduction paragraph.

With a video you have a chance to engage more with the viewer. When the viewer hears a voice or even sees that person talking, they are more likely to trust you. More trust equals more sales and you build your reputation in the process. How great does that sound?

To top it all, there are no YouTube advertising costs to consider. To upload and host a video there is completely free. This is so important in these difficult economic times.

Think about how you can convert your articles and sales pages into dynamic video content ready to be put onto YouTube. If you don't have the time then give it to someone who can handle it for you.

Conclusion

Thanks to YouTube it has really been possible to take business to another level. More business owners, large or small, are realising just what YouTube advertising can do for their business.

It is time that your business looked at how it can benefit from using video content.

Article Source: http://EzineArticles.com/6876373

Wednesday 11 April 2012

5 Benefits Of Using Social Marketing

In case you haven't noticed, social media has exploded into a marketing phenomenon in the past few years. Unless you've been living under a rock for the last year or so, you've no doubt caught wind of all the recent social media buzz and you might still be wondering just how it can benefit your business or what all the fuss is In this article we'll be discussing the five main benefits of using social media as part of your internet marketing campaign.

1. Social media is 100% free to use. That's right, it's probably one of the most appealing aspects of using social media for your business - it's absolutely free to get started. Unlike other forms of traditional marketing, which can cost thousands of dollars and often require huge investments with no guarantee when it comes to your ROI.

2. It connects you with your customers. While you probably have a customer support team already, social media offers a new and simple medium for communicating with your customers and allows you to monitor what people are saying about your company or brand. You may want to consider assigning social media to someone in your marketing department. It doesn't require devoting tons of time since you can check for mentions of your company in just a few minutes each day. You'd be surprised how much good it can do for your image and reputation if you respond quickly to complaints and put a little effort towards resolving them!

3. It provides an easy way to keep tabs on your competition and stay up to date on important topics within your industry. It also gives you an advantage if your competitors are not using popular social media sites like Twitter and Facebook, since having a social presence reinforces the credibility of your brand. If you do find them, you should add them and join in any conversations that are relevant to your field. This can be a great way to stay on top of all the most recent trends and important news that matters to you and your business. When you see a relevant link that might be helpful or of interest to your customers, don't be afraid to retweet it if it was originally shared by a competitor.

4. Being active on social network sites will improve your website traffic and can have a positive effect on your search engine rankings as well. It's no secret that Google is putting more weight into fresh links shared on social sites. That means the more you share and contribute, the better chance you have of ranking well and increasing your brand's online visibility.

5. It is the most effective way to create and share content that goes viral! Not convinced? Do a quick search for "viral videos" and see how many brands have managed to find huge success with sites like YouTube or even Twitter. Whether you're sharing a recent advertisement or a tutorial to help your customers use your products in new ways, social media is the perfect platform to reach the most people and will only help to grow your audience.

Of course, this list is only the beginning when it comes to all the possibilities offered by social media sites. Many successful companies have found a long list of creative ways in which they can leverage social media in a way that works for them.

For example, some businesses have used Twitter as a way for their customers to place take-out orders. Others have launched social media contests to encourage their fans and customers to get excited about their products and services.

Another popular trend among businesses using social websites is to offer special discounts, promotions and other deals to their social followers and fans. This can be a great way to boost sales and increase your visibility both socially and on the web in general. The more compelling and exciting your content is, the more people will share it and spread the word.

Article Source: http://EzineArticles.com/6980228

Monday 2 April 2012

Pinterest Marketing - Get High Quality Traffic Super Fast

Businesses are beginning to realize the significant role Pinterest marketing can play in getting high quality traffic and more exposure for their products quickly. There was a bit of skepticism if Pinterest would manage to generate enough buzz online or fall into the category of social networking sites puffing up and then fizzing out.

It's now safe to conclude that Pinterest could perhaps go on to play a more influential role for businesses than what Facebook or Twitter may have had. Having said that Pinterest marketing should not be an alternate promotional strategy but a mandatory one!

So, how do you get high quality traffic fast using Pinterest marketing?

Start by figuring out what you intend to promote. It's important must understand the difference between Pinterest and other social networking sites to craft this idea. Twitter has a restriction on the content you can post and although there are text extenders and links that can be inculcated in a tweet, the basic concept of making short posts work well as the platform is for updates. You can tweet about an update for a product or tweet about some related news.

With Pinterest, the marketing strategy can get highly diverse. It can be product centric, customer centric, innovation centric and several other types. What Pinterest offers is also not a feature that can be enjoyed on Facebook. For example, the idea of following people you would want to notify about your business and content. You can create a Facebook page and that would be available for people to like, comment or provide other feedback but you can't reach out further than that to get more targeted traffic.

Pinterest marketing gives you the opportunity to take your pin boards and pins across to all the people you want to. That way you get targeted traffic, not to mention the traffic is also extremely high quality traffic that generates sales. A fashion wear brand would definitely reap more benefits if the followers of their pins and boards are concerned about fashion and not just a random like from anyone.

Pinterest marketing should not be juxtaposed with Twitter and Facebook marketing strategies. The platforms are different. Pinterest calls for a more specific approach. Do not just create a page for your business. Instead focus on a specific topic. For example, a mobile manufacturer may want to create a board for a specific mobile phone model and put up interesting pins for the viewers to share with interest. That's how you can get high quality traffic fast and easy!

Article Source: http://EzineArticles.com/6951766