Monday, 17 June 2013

Why Advertisers Need YouTube


A video marketing strategy on YouTube can benefit your brand's social media presence on other networks, too. When Old Spice ran its "The Man Your Man Could Smell Like" campaign, it gained over 80,000 Twitter followers in two days and increased its Facebook engagement by 800%. What do these numbers mean? Well, for Old Spice, they meant a 107% sales increase.

This infographic by MDG Advertising illustrates the growth and consumption habits of YouTube viewers, and shows how your brand can turn content into revenue with a video marketing strategy.
What's the best YouTube video marketing campaign you've seen? Let us know in the comments section below.
Homepage image via iStockPhoto, dem10


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